App Store Screenshot Sizes & Guidelines for 2026

Getting your App Store screenshots right is one of the most important steps in publishing your iOS app. Apple has strict requirements for screenshot dimensions, and using the wrong sizes will result in your submission being rejected. This guide covers every device size you need to know for 2026.

Why Screenshot Sizes Matter

Your App Store screenshots are the first thing potential users see when they discover your app. According to Apple, 70% of App Store visitors never scroll past the first impression — and that first impression is dominated by your screenshots. Getting the sizes right is not just about passing App Review; it is about putting your best foot forward.

Beyond compliance, properly sized screenshots ensure your visuals look sharp on every device. A blurry or cropped screenshot signals low quality to users before they even read your description.

iPhone Screenshot Sizes (2026)

Apple requires screenshots for the following iPhone display sizes:

iPhone 16 Pro Max (6.9-inch)

• Resolution: 1320 x 2868 pixels
• Status: Required for all new submissions
• This is the primary display size Apple uses in search results and featured placements.

iPhone 16 Pro (6.3-inch)

• Resolution: 1206 x 2622 pixels
• Status: Optional (Apple can scale from 6.9-inch)

iPhone 14 Plus / 15 Plus (6.7-inch)

• Resolution: 1290 x 2796 pixels
• Status: Required if you support these devices

iPhone SE (4.7-inch)

• Resolution: 750 x 1334 pixels
• Status: Required only if your app supports iPhone SE

Key Rules

• You can upload up to 10 screenshots per localization
• Screenshots must be in PNG or JPEG format
• No transparency is allowed
• Screenshots must be exact pixel dimensions — no rounding

iPad Screenshot Sizes (2026)

If your app runs on iPad, you must supply iPad screenshots:

iPad Pro 13-inch (M-series)

• Resolution: 2064 x 2752 pixels
• Status: Required for iPad apps

iPad Pro 11-inch

• Resolution: 1668 x 2388 pixels
• Status: Optional (can scale from 13-inch)

iPad 10th generation (10.9-inch)

• Resolution: 1640 x 2360 pixels
• Status: Optional

iPads can display screenshots in both portrait and landscape orientation. If your app works in landscape mode, consider including landscape screenshots to showcase the experience.

Apple Watch Screenshot Sizes

If your app includes a watchOS component:

Apple Watch Ultra 2 (49mm)

• Resolution: 410 x 502 pixels

Apple Watch Series 10 (46mm)

• Resolution: 396 x 484 pixels

Apple Watch SE (44mm)

• Resolution: 368 x 448 pixels

Best Practices for App Store Screenshots

1. Lead With Your Best Feature

The first two screenshots are visible without scrolling. Place your most compelling feature or value proposition in these slots. Think of it as a billboard — you have three seconds to convince someone to tap.

2. Use Captions and Annotations

Apple allows text overlays on screenshots. Use short, punchy headlines that communicate benefits rather than features. Instead of "Calendar View," try "Never Miss a Deadline Again."

3. Show Real App Content

Avoid placeholder data or empty states. Populate your screenshots with realistic, compelling content that helps users visualize themselves using the app.

4. Maintain Visual Consistency

Use a consistent color scheme, font, and layout across all screenshots. This creates a professional impression and helps tell a cohesive story.

5. Localize Your Screenshots

Apps that localize their screenshots see an average of 25-30% more downloads in those markets. This means not just translating text, but also adapting imagery and examples to resonate with local audiences. StoreShots can translate your screenshots into 35+ languages in just a few clicks.

6. Test Different Approaches

The App Store allows you to set up product page optimization tests. Try different screenshot orders, captions, and visual styles to see what converts best.

Common Mistakes to Avoid

• Using simulator screenshots with status bar artifacts — clean them up or use device frames
• Forgetting to update screenshots after a redesign — outdated screenshots erode trust
• Using the same screenshots for iPhone and iPad — iPad users expect to see the tablet experience
• Ignoring dark mode — if your app supports dark mode, consider showing it in at least one screenshot
• Text too small to read — remember that screenshots appear as thumbnails in search results

How StoreShots Makes This Easy

Instead of manually creating screenshots for every device size, StoreShots generates all required sizes automatically. Upload your raw app screenshots, pick a style, and our AI creates professional marketing screenshots for every device. Need to resize between iPhone and iPad? That is a single click.

You can also generate AI app icons that match your screenshot aesthetic, ensuring a cohesive brand presence on the App Store.

Conclusion

Getting your screenshot sizes right is the foundation of a strong App Store presence. With Apple's requirements evolving each year as new devices launch, staying up to date is essential. Bookmark this guide, and when you are ready to create your screenshots, try StoreShots to generate them in minutes.

For more on optimizing your App Store listing, check out our ASO Guide for Indie Developers and our guide to creating screenshots without a designer.